TikTok is introducing a updated setting that enables them to lessen the amount of AI-created content appearing in their streams. This move comes as the platform disclosed that it presently contains more than 1 bn AI videos.
Trial and Implementation
The update is being tested over the following weeks before a global rollout. This shift comes amid a increase in content created by AI, driven by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that almost 10% of the fastest-growing video streams on a popular video site exclusively feature content made by AI. A large amount of this output is deemed low-quality AI content, a label for substandard, factory-style content that is frequently illogical or dreamlike.
“We know from our community that numerous viewers enjoy content created using AI tools, from AI artwork to science explainers, and we aim to provide users the option to see more or less of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform shared that there are presently 1.3 billion videos on its service identified as AI-generated. In total, in excess of 100 m media items are added to the service daily, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be in a position to decrease or raise the amount of AI-generated videos they view by opening the topic control feature in the platform and picking AI-made media. Additional categories that currently be modified under the filter encompass politics, style, aesthetics, and dance.
AI Disclosure Rules
TikTok’s rules mandate creators to label “realistic” AI-generated content, and it forbids dangerous fake videos of celebrities or critical incidents. Any believable artificial content that is without a tag can be removed under its user guidelines.
Additionally, the service will now add an AI-generated label to content created with its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is designed to stop users from seeking to bypass the tagging system.
Educational Initiatives
The company is also introducing a $2m awareness program for experts and institutions to develop learning resources about responsible artificial intelligence. This program will assist educational bodies dedicated to training programming and robotics.
Content Safety Approach
TikTok has justified its safety measures, amid discussion over plans to cut jobs for numerous content moderators in the United Kingdom. The company is set to eliminate hundreds of positions in its trust and safety division in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would continue to be important, but AI can safeguard staff by filtering out the most harmful content prior to it is viewed by staff. The platform announced a 76% decrease in disturbing and violent content seen by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to ensure user safety,” she said. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a extensive automated help is proving valuable process content quickly.”
